Historically, guided hunting and fishing trips have not been educational opportunities. Customers tend to buy guided trips specifically to complete big game tags and catch huge fish. Everything is fine; However, at Uncharted Outdoorswomen, our goal is to go further. At Uncharted Outdoorswomen events, we always celebrate landing fish and putting wild meat in the freezer, but as guides we make it a point to teach you how to do these things on your own. Whether you’re pheasant hunting or fly fishing for rainbow trout, your guide will explain what he does, why he does it, and how you can do it too. Moreover, our events are not only focused on hunting and fishing. We also offer horseback riding lessons, 14 year old rock climbing, archery and firearms lessons, fly tying, concealed carry certifications and much more. Every Uncharted guide puts a lot of time and effort into planning their events. In addition to the more typical duties performed by Guides like marketing trips and client outreach, below is a list of Uncharted-specific roles I fill as a female Guide for my one-of-a-kind gear.
1. Make sure every customer gets what they need
Many times I have shown up to an educational event only to feel like I don’t exist. Whether it was during hunter education, a rifle safety course, or a turkey hunting workshop, I have experienced not being called upon whether the instructor or other students doubted. my abilities and just take a look.
This will never be the case for Uncharted Outdoorswomen customers. We make it a point to introduce ourselves to every person who attends one of our events and take the time to communicate with them. We take each participant seriously and are always there to answer questions, provide advice and work individually.
2. Make sure everyone learns something new
Most people who attend Uncharted Outdoorswomen events are relatively new to hunting, fishing, and the outdoors. In these cases, it’s easy to ensure that every customer leaves having learned something new.
However, even qualified outdoor women attend our entry-level events simply because they want to meet other like-minded women in their community. Often I find that they still struggle to learn something new. Sometimes they remember a technique they forgot, learned a new way to do something they already do, or met another participant who opened their minds a bit. I have yet to speak with a client who has not learned anything new!
3. Empowerment of women
That’s what Uncharted Outdoorswomen is. Erin Crider founded Uncharted on the basis that she wanted to empower women and build their confidence outdoors. We like to say that we hope our clients don’t have to hire us again because we taught them everything they were looking to learn, but also that they feel like they have a community to return to. to learn other outdoor skills, connect and explore the outdoors with. For me, this is the most satisfying part of my job.
4. Know my local community
This role is a little less obvious, but it helps me to be a more effective guide. By knowing my local community, I have a better understanding of the types of educational events that interest women in my area. It’s also easier to get repeat customers for different types of events because, for example, I’ve talked to women at my archery clinics, so I know they’re also interested in learn more about fly fishing.
Knowing my community also helps me know when and where to advertise my events to reach my audience. Where I live, our local newspaper and Facebook Marketplace are great places to promote events.
I also take the time to get to know my local state gaming agency employees, federal agency employees, and other providers in my area. That way when I go to apply for permits or use a new area, I know who to talk to as well as other people who use that place to guide others.
5. Be ready for every event
Organizing educational events is easier said than done. However, it really pays off when you know your events are as high quality as possible.
I have noticed that having the right equipment is really important when hosting educational events outdoors. Between the first aid kit, extra fishing rods, enough guns, camouflage, blazing orange, and other gear, there’s plenty to expect for novice hunters and anglers. Being prepared on the equipment front not only means your clients will be more comfortable, but they will have more opportunities to learn the longer they have a cane in hand or a shotgun on the go. shoulder.
I also take the time to partner with other instructors who can help fill in my gaps. For example, my pistol training partner Dan has extensive military experience and knowledge of firearms. However, I am the one with the business knowledge, marketing expertise and access to female outdoor communities. Together we make a great team.
It’s worth saying that it’s always a good idea to check the weather, locate bathrooms, and also have some snacks and water for your clients. By ensuring you have the right equipment, the right instructors, and the right weather and other outdoor conditions, you set yourself up for success.
6. Find the right locations
Finding the perfect venue for your events isn’t always easy, but it’s worth taking the time to do. Whether you need a classroom, meeting room, shooting range, shore access, or access to the National Forest, it’s important to do your research and find the right location for your event.
I recommend that you speak to your local shooting range owner, the manager of the classroom or conference room for rent, and public land managers before hosting events. By doing so, you have already started a healthy relationship with the person or organization you will need to ask for permission to access said locations. Who knows; maybe even a formal partnership or deal will appear after you introduce yourself and what you are. This happened to me after I met the owner of my local shooting range and he offered me a deal on the rental price of the shooting range.
7. Make the outdoor industry more inclusive
The outdoor industry has always been notoriously exclusive. Affluent white people have been privileged to access outdoor knowledge, skills and resources for several decades. However, the tables are turning. Uncharted Outdoorswomen helps push the needle towards greater inclusion outdoors. By empowering women in this way, my fellow Guides and I are working to make the outdoor industry a more inclusive and diverse place.
As I mentioned before, being a guide for Uncharted Outdoorswomen is more than putting fish on the end of the line or a limit of pheasants in the bag. It’s about empowering others, building my own confidence as a guide, investing in my local community, and helping to make the outdoors for everyone.