Gunmakers appeal to masculinity, white supremacist groups sell guns: Report

The nation’s gunmakers are using ‘disturbing sales tactics’ to sell assault weapons to civilians while failing to track deaths or injuries resulting from the use of their products, according to a report issued at the end of July by the House Oversight Committee.

Driving the news: In late May, the committee opened an investigation into five gunmakers following deadly shootings in Uvalde, Texas, and Buffalo, New York.

The big picture: Gunmakers have raked in more than $1 billion from sales of AR-15-style firearms over the past decade, the report said.

  • According to company documents, gun makers target young men by marketing guns in a way that appeals to the masculinity of consumers. One ad suggested that buying AR-15 would guarantee “your status at the top of the testosterone food chain”.
  • “The gun industry has been marketing directly and indirectly to white supremacist and extremist organizations for years, playing on fears of government crackdown on gun owners and fomenting racial tensions,” the report said. , noting that arms manufacturers used symbols and names in their marketing materials. nods to white supremacist organizations.
  • According to the report, the five arms manufacturers under investigation “have no system in place to monitor and analyze” the deaths, injuries and crimes associated with their products.

What they say : “How much are the lives of American children, teachers, parents and families worth to the arms manufacturers? Committee chair Rep. Carolyn Maloney (DN.Y.) said in a Press release.

  • “These companies sell the weapon of choice of mass murderers who terrorize young children in school, stalk worshipers in churches and synagogues, and slaughter families on the 4th of July. In short, the gun industry benefits from the blood of innocent Americans,” Maloney added.
  • “My committee has found the business practices of these firearms manufacturers to be deeply disturbing, exploitative and reckless.”

The big picture: In opening its investigation, the committee requested information regarding the manufacture, sale and marketing of semi-automatic rifles from the five arms manufacturers: Daniel Defense, Bushmaster, Sig Sauer, Smith & Wesson Brands and Sturm, Ruger & Company.

  • In late July, he called on the CEOs of Smith & Wesson Brands, Daniel Defense and Sturm, Ruger & Company to testify before the committee.
  • The committee subpoenaed Smith & Wesson earlier this month after saying the company had failed to respond to the panel’s request for information and testimony.